Key Features of Online MBA in Digital marketing

• Covers digital marketing strategies, SEO, SEM, social media marketing, content marketing, data analytics, and online brand management.
• Practical exposure through case studies, live projects, and the use of digital marketing tools like Google Analytics, HubSpot, and more.
• Self-paced program with live and recorded sessions, ideal for working professionals and students.
• Equips students with the latest techniques and tools to plan, execute, and analyze digital marketing campaigns effectively.
• Prepares graduates for roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, and Brand Strategist.

Application Criteria

Since this is a master's course, there are some criteria that students must fulfil before admission to any university. The eligibility criteria for an Online MBA in Finance Management are listed below. 

• The student must have a bachelor’s degree and should have graduated from a recognised university.
• The minimum score of the candidate should be 50% of the aggregate marks in the qualifying examinations. 
• However, some universities prefer to conduct their entrance examination. For example, IGNOU takes in students based on their scores in the OPENMAT exam. 
• Candidates working full-time after graduation can also enrol in this course to propel their career to new heights.

Course Duration

The online MBA lasts the same as a regular MBA. The duration of this course is 2 years divided into four semesters of six months each. However, the candidates are given two more years to pass all the exams. Hence, the course can last from a minimum of two to a maximum of four years. This ensures that students who are employed and working full-time get sufficient time windows to complete their MBA comfortably. 

Admission Process

The Online MBA admission process is conducted virtually on the university's official website. Let us have a look at the steps you will need to follow in order to get admission to this program:

Conclusion

The Online MBA in Digital Marketing Management from Amity University provides an excellent opportunity for individuals to build a career in one of the most dynamic and in-demand industries. By combining business management with cutting-edge digital marketing techniques, the program ensures that graduates are well-equipped to handle the complexities of digital campaigns, data analytics, and brand building in the digital world. With its flexible learning format, industry-aligned curriculum, and strong academic reputation, this MBA is a perfect choice for those looking to thrive in the digital marketing space.